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Маркетинг Active Vocabulary
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I. Match the words with their definitions:

symbol A graphic mark commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. They are either purely graphic (symbols/icons) or are composed of the name of the organization.
sign Something such as an object, picture, written word, sound, or particular mark that represents something else by association, resemblance, or convention
badge A symbol or token of personal power, status or office, or of an official body of government or jurisdiction. They are especially used as an emblem of a specific or general authority.
insignia A pattern that is used to represent an idea, or an individual, it crystallizes in concrete, visual terms some abstraction, a representation of an object.
logo A piece of paper, polymer, cloth, metal, or other material affixed to a container or article, on which is printed a legend, information concerning the product, addresses, etc. It may also be printed directly on the container or article.
label A device or accoutrement which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath, a sign of legitimate employment or student status, or as a simple means of identification.
emblem An entity which signifies another entity.

II. Find an example of each on the web (or project the ones below), and explain when/how/when/why they are used.

             

III. What are logos and what is their function?


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