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Маркетинг Aims of Private Organizations
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Types of Corporations.

Acorporation may be either pub­licly owned or closed. A publicly owned corporation allows its sharesto be purchased by anyone who chooses to invest in the business. Most corporations today are publicly owned. A closed corporation is owned by a limited number of share­holders.People outside of this limited group may not buy shares in the corporation.

Profitabilityis the main aim of private organizationsbut it is important to realise that a business will have other aims. These include:

1. Survival: most of the time firms will not be worried about this. However, particularly in times of economic diffi­culty - such as recession - surviving will become an impor­tant short-term aim of the firm. In order to survive, the firm may have to make workers redundant and close some of its factories.

2. Growth:not all firms want to grow continually but growth is closely associated with survival. Very often, partic­ularly for firms in highly competitive situations, e.g. com­puting and electronics, growth and development are the only way to ensure survival. Furthermore, shareholders and employees may benefit from the growth of the company.

3. Image: how the public at largeviews a company can be ' particularly important, and to this enda number of compa­nies have public relations departments that have specific JJ, responsibility to improve the image of the company. A tarnished image can very often lose the company business.

Essentia! Vocabulary

aim n - намерение, цель;

to set an aim - ставить цель

business organization - коммерческая организация

commercial wants- коммерческие потребности

competitive adj - конкурентоспособный

corporationn - акционерное общество; корпорация

distributionn - распределœение

establishv - основывать, учреждать

general partnership- компания/товарищество с неограни­ченной ответственностью

government organization - правительственная организа­ция

growthn - рост, развитие

invest v — инвестировать, вкладывать деньги, капитал

limited partnership- компания/товарищество с ограни­ченной ответственностью

make a profit- получать прибыль

material wants- материальные потребности

meet wants - удовлетворять потребности

partnership contract = partnership agreement- договор/со­глашение о сотрудничестве

partnershipn - товарищество, партнерство

private business- частное предприятие

private organization - частная организация

profitabilityn — рентабельность, прибыльность, доход­ность,

provision of a contract - условие договора

public at large- широкий круг людей

publicorganization - общественная организация

shareholder n - акционер

shares n pi- акции

jsoeial welfare- социальное обеспечение

sole proprietorship- единоличное владение

stock n - акционерный капитал; основной капитал; фонды

stockholder n - акционер, владелœец государственных цен­ных бумаг; пайщик

stocks npl - государственные ценные бумаги

sue v - подавать в суд, возбуждать иск, предъявлять иск

survival n - выживание (на рынке)

to this end - с этой целью


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    Types of Corporations. Acorporation may be either pub­licly owned or closed. A publicly owned corporation allows its sharesto be purchased by anyone who chooses to invest in the business. Most corporations today are publicly owned. A closed corporation is owned by a limited number of share­holders.People outside of this limited group may not buy shares in the corporation. Profitabilityis the main aim of private organizationsbut it is important to realise that a business will have other... [читать подробенее]


  • - Aims of Private Organizations

    Types of Corporations. Acorporation may be either pub­licly owned or closed. A publicly owned corporation allows its sharesto be purchased by anyone who chooses to invest in the business. Most corporations today are publicly owned. A closed corporation is owned by a limited number of share­holders.People outside of this limited group may not buy shares in the corporation. Profitabilityis the main aim of private organizationsbut it is important to realise that a business will have other... [читать подробенее]