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Effective Advertising Techniques

Reading

Having a good product is not as important as having an eye-catching logo and a memorable slogan or catchy jingle.

II. Debate the following statement.

I. Discuss the following questions with your partner.

1. What is your favourite advert at the moment? Why do you like it so much?

2. Have you ever bought anything just because you saw it advertised on TV?

3. What famous advertising slogans can you remember? Why are they so memorable?

4. What is the aim of most adverts these days – to persuade you to buy the product, to inform you about a new product or to remind you about a well-known product? Give examples.

5. Do you think there are too many advertisements on TV? How many do you think there should be?

6. Which adverts annoy you the most and why?

7. What influences you the most when you are shopping: the price of a product, its appearance or the advertising promoting it?

8. How much do you think children are influenced by adverts they see on television?

Advertising techniques can be of many kinds. All creative advertisers use some of the following effective advertising techniques and tricks to grab the potential consumer's attention and turn it to sales.

Nothing works better than this technique. Humans, by nature are always drawn towards the unknown, or in this case something new and advanced. Arousing curiosity with words, prints, images or visuals will definitely make an impact. On an average, an individual spends less than 5 seconds to go through an entire ad. If your subject does not arouse curiosity immediately, it is a lost opportunity. A well-crafted ad should be eye-catching, and difficult to ignore.

Promise a Benefit

Most brands are associated with some pre-defined character, and they need to be re-emphasized with every new service advertised. The headline must promise a benefit for the consumer, because in most instances it is the headline that sells the product more than the copy, images or the celebrity.


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